By Kerry Capell
Spanish retailer Inditex, owner of cheap-chic clothing chain Zara, pioneered the concept of fast fashion. While most of the retail industry takes months to bring new merchandise to market, Zara is able to move from designer?s drawing board to shop floor in as little as two weeks thanks to its tight control over every step of the process. Instead of setting the trends, Zara follows them. It relies on a combination of fashion reconnaissance — spotting trends everywhere from the street to movies to couture fashion shows — and information from its customers to keep its merchandise fresh.
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I am Fiona, a Capetonian with a passion for all things beautiful and creative. Inspired Living, is a melting pot of things that inspire me from fashion & photography to cooking & parenting - you will find it all here! Thank you for visiting my blog! Please follow me on Facebook & Twitter to keep up to date with future posts... 
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