In April 2013, our passionately South African brand, Twinsaver Luxury partnered with TuGo, a proudly South African construction toy, to launch their incredible educational campaign.
In 2007, CEO of TuGo, Abel Chetty’s son was diagnosed with Attention Deficit Disorder (ADD). ADD inhibits a child from concentrating for long periods of time, which proves to be challenging in classroom environments. Coupled with his wife, Chetty came to the decision to put in place a strategy to help him overcome some of the challenges associated with the condition. The result was the creation of an educational toy set which in turn has also motivated Twinasver Luxury to join forces and assist Chetty in changing the lives of all our children.
Available at CNA stores nationwide, Tugo Free-Play is a stand-alone construction set that encourages children to explore their imaginations by piecing together waste products like cores, cling wrap and foil, to create a masterpiece. The campaign aims to raise awareness about these educational toys, recycling as well as raise funds for a charitable cause.
From April to September 2013, Twinsaver Luxury will be collaborating with TuGo for an in-store promotion supported by a fantastic charity initiative for Cotlands. Each pack of Twinsaver Luxury bought allows consumers to sms a unique code to a number provided on the pack as an entry into a competition. Parents must look out for the coloured cores! For every sms entry received Nampak will donate TuGo blocks to Cotlands for their Toy Library, an area where the Cotlands children can be inspired and educated through. There are also educational prizes up for grabs like a R50 000.00 bursary monthly, various TuGo products as well as an Educational Family trip to the UK.
Hugh Wilson, Commercial Manager of Twinsaver Luxury says “ we really believe this campaign can make a difference in the lives of the less fortunate, education is the cornerstone of making this country great, and being a proudly south African brand we feel it’s time to give back and help make the difference”. To make a difference alongside Twinsaver Luxury and TuGo, and assist with a monetary donation, sms COTLANDS to 38810. Sms charged at R10, proceeds will go to Cotlands.