
For the past 100 years Maybelline have helped inspire women everywhere, to define and enhance their natural beauty. We all know the famous tagline, which has become synonymous with beauty worldwide...
Maybe she's born with it. Maybe it's Maybelline.
The Maybelline journey began in 1915, when Tom Lyle Williams noticed his older sister Mabel applying a mixture of Vaseline and coal dust to her eyelashes to give them a darker, fuller look. He
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