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Kelloggs Breakfast for Better Days

Mar 25, 2014

You may have heard about Kelloggs Breakfast for Better Days, for those of you who have not, I thought I would let you know about this great initiative.

At the beginning of 2014, over 12 million learners headed back to school after the long summer break, but started their day on empty stomachs. Nearly one-fifth of South African children are not eating breakfast before going to school. To help address this need, Kellogg’s launched a large-scale Breakfast for Better Days™ Initiative, which will provide five million servings of breakfast to children throughout 2014, with 25 000 school children receiving breakfast every school day.

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With one in eight people around the world facing food insecurity each day, Kellogg Company and its foundation, the Kellogg’s Corporate Citizenship fund, have pledged to provide a billion servings of breakfast and snacks to children and families who need it most, through this global initiative.

In South Africa, a breakfast of Kellogg’s cereal and milk will be provided to children in Gauteng, KwaZulu-Natal, Western Cape and Eastern Cape provinces. Partnering with Kellogg’s are FoodBank South Africa, the country’s largest food banking network and Kellogg’s international partner in the global initiative. FoodBank are responsible for distributing the food and Parmalat, are donating the milk required.

We all understand the importance of eating breakfast, especially for a growing child! Studies indicate that breakfast helps children feel more alert and be in a better mood in the morning. The first meal of the day supports concentration in the classroom and helps fuel physical activity on the playing field. Breakfast intake has also been associated with improved memory, test grades and school attendance. Cereal is high in carbohydrates, which are the body and brain’s main source of energy. Research has shown that children who start their day with breakfast tend to have a lower Body Mass Index (BMI) and less chance of being overweight or obese.

“The kids that have breakfast come to school bubbly, loving, smiling and active, and look forward to the day ahead. The ones that don’t have breakfast are gloomy, tired, passive and don’t want to play or participate. They are not able to concentrate and easily lose interest. A hungry child struggles to follow what is going on in the classroom.” ~ Khuziwe Shiba is a Grade 2 teacher at Ikwezi Primary School in Mofolo North, Soweto

To find out more about the Kelloggs Breakfast for Better Days Initiative and help support this wonderful campaign, you can visit the Kelloggs website or the Kellogg’s FaceBook page.

Be Inspired, Charity

Every Paw Print Counts

May 23, 2013

I love doing my bit for the environment or supporting wild life conservation. The small amount we do may seem insignificant but in my opinion every bit counts! Especially when doing good includes eating sweeties 🙂

Woolworths and MyPlanet have teamed up to raise awareness and funds to help save three threatened species. With the launch of the ‘Every Paw Print Counts’ campaign, every time you buy a packet of sweets, a bracelet or a shopping bag with the message “Every Paw Print Counts”, a portion of what you pay goes towards helping one of two MyPlanet beneficiaries, the Endangered Wildlife Trust and the Wildlife ACT Fund, for the conservation of the Cheetah, Rhino and African Wild Dog.

Woolworths has long been concerned about protecting our environment and wildlife. Now, with the ‘Every Paw Print Counts’ campaign you can help us give back even more. For every pack of Every Paw Print Counts Soft Fruit-flavoured Gums sold, R1 will go to protect these endangered animals; for each ‘Every Paw Print Counts’ bracelet R8, and for each reusable ‘Every Paw Print Counts’ shopping bag sold, we’ll donate R10.

You’ll find our ‘Every Paw Print Counts’ products at selected Woolies throughout South Africa and online at www.woolworths.co.za.

If you’d like to do even more for threatened species, you can get a MyPlanet card by applying at any Woolworths store or online at www.myplanet.co.za. Then, every time you swipe your card at Woolworths or other MySchool partners, a donation will go to the organisation/s you choose (you’re allowed up to three beneficiaries) without any cost to you. If you’re already a MySchool MyVillage MyPlanet supporter, you can add or change your beneficiary by calling MySchool on 0860 100 445. You can also link your MySchool card number to any Woolies card to ensure that you give back every time you shop at Woolies.

Remember, every swipe – and every paw print – counts!

Be Inspired, Charity

Kiehl's Day

Nov 8, 2012

On 12 Nov 2003, the mayor of New York City, Michael Bloomberg, declared 12 November KIEHL’S DAY, in honour and recognition of Kiehl’s contribution to New York City communities for over a century. Since then, the Kiehl’s Family around the world celebrates Kiehl’s Day on 12 November, and aims to focus our attentions on this day to making an impact in our communities.

In honour of the 1st Kiehl’s Day here in South Africa, Kiehl’s will be packing 5000 meals for their partners, Stop Hunger Now, which will go to children in informal Early Childhood Development centres (or crèches) in Alexandra*, Johannesburg.

The objectives for Kiehl’s Day and the initiative with Stop Hunger Now, is to create awareness in our immediate community, highlighting the hunger concerns on our doorstep. The plea is to get Kiehl’s patrons and Sandton City shoppers to join the Kielh’s team and help pack a few meals, as part of the communities contribution.

If you are in Jozi on Monday 12 Nov, please do join us at the Kiehl’s store in Sandton City from 12pm-2pm, give a hand in packing some of the meals, so pop in to the store, and share the love! It would be wonderful to have you there, and we will also share some other exciting plans for the rest of Kiehl’s Month with you at that time (but don’t fret if you cannot be there, as we will send our press information as well afterwards) ~ Kiehl’s SA

*Stop Hunger Now, is a non-profit organisation, which aims to take care of the nutritional needs of children in early childhood development phase (below the age of 5) in disadvantaged areas. They focus their work in the informal sector with unregistered Early Childhood Development centres (or crèches), where they could care for up to 30 children during the day.

Be Inspired, Charity

High Tea at Red Cross War Memorial Childrens Hospital

Sep 6, 2012

On Friday morning I was invited to attend a decadent High Tea at the Red Cross War Memorial Children’s Hospital in Cape Town, sponsored by Krayons. I must admit when I awoke on Friday to the awful stormy weather, I questioned my sanity, leaving the house and braving said storm but I am so glad I did.

With Spring day officially a day away, Krayons had decided to bring their brand of happiness to the mothers, children and staff at the Renal, Cardiac and Tracheostomy wards.

The Red Cross War Memorial Children’s Hospital was founded at the end of WWII, when a group of soldiers vowed that they would create a place of healing to honour their fallen comrades.

The Red Cross War Memorial Children’s Hospital is dedicated entirely to children, as is Krayons. Something that was very apparent on Friday! I was truly astounded at the amazing spirit of giving and generosity that was in the air, moms and nursing staff each received a Krayons gift package filled with the entire Krayons range. Not to forget the almost tangible excitement of all the little patients, who received a cute cuddly teddy and a box of edible sweets and treats, bringing a smile to all their faces.

For Krayons, this notion of honouring life, young life, is completely aligned to their CSI undertaking. It is a perfect and understandable fit. What defines the Krayons brand is their motto: Happiness Matters

Krayons began their affiliation with the Red Cross War Memorial Children’s Hospital in January 2012 with a R200.000,00 donation to the Children’s Hospital Trust, which fundraises for the Hospital and Paediatric Healthcare in the Western Cape. They also regularly donate their child-care products to the Trust, which passes them on to the Friends of the Children’s Hospital Association, a vital part of this unique specialist paediatric hospital.

What was also apparent, on Friday, is that the Krayons team understands that mothers and primary caregivers need to be acknowledged and deserve to be indulged, especially those whose children are in hospital.

What an enlightening morning, which I was honoured to be a part of. It was wonderful to meet the amazing family, caregivers and incredible staff of this renowned institution, which is a cornerstone of paediatric healthcare. Most of all it was incredible to meet and photograph all the wonderful little patients who all had a smile on their faces.

The experience is something that will stay with me forever, illustrating is that this kind of principled and conscious partnering does indeed honour life, but more than that, it continues to help bring joy and happiness to those who really need it. Happiness Matters!

Thank you Krayons for a delightful High Tea.

If you would like to find out more about how you can get involved with fundraising at the hospital and add value to your community go to The Children’s Hospital Trust (CHT) website or contact them via email on [email protected]. If you would like to find out more about Krayons and the products they offer follow them on Facebook.

I thought I would leave you with beautiful poem I borrowed from the CHT leaflet:

Kelloggs Breakfast for Better Days

Every Paw Print Counts

Kiehl's Day

High Tea at Red Cross War Memorial Childrens Hospital

The Circle of Life

“A Circle is a wondrous thing

– an endless promise.

An infinite. timeless path.

It protects and enfolds, guards

and holds, it is the beginning,

the middle and the end” ~ Anonymous